"As a leader, Jonathan was exceptionally effective, providing strong strategic direction and vision. As a marketer, Jonathan is among the elite.
His GTM strategy enabled us to grow from $5M to $250M. "
Ray Greer
CEO Newgistics
Your Turning Point
In the early days, founder-led marketing gets the job done. But there comes a point when it starts holding you back.
Most founders take it on because they have to — not because they want to. You’re juggling product, hiring, customer calls... and trying to write landing page copy at midnight.
The question isn’t if you should hand it off — it’s when. And when that time comes, you need someone who can step in without wasting budget, losing momentum, or forcing you to stay in the driver’s seat.
That’s where I come in.
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Client Portfolio
Meet Jonathan
You don’t need more noise. You need a CMO who knows what matters.
With four successful exits, I’ve built and led marketing at every stage — from zero-dollar startups to $400M exits. Here's how I did it:
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Turned complexity into clarity
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Built and executed strategies that actually drive results
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Aligned teams around a story that sells
I created this practice because too many great companies stall out from unclear messaging, scattered tactics, and a lack of senior marketing leadership.
You don’t need an agency. You don’t need more tactics.
You need clarity, traction, and a strategic partner who’s been here before.
Our Services
Three ways to get the marketing leadership you need-on your own terms.
1
CMO for a Day
A focused, high-impact strategy session to unlock clarity fast.
Perfect for: Founders who need help diagnosing what’s not working—or aligning the team around what comes next.
Includes:
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90-minute strategy deep dive
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Messaging and funnel audit
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Custom GTM action plan
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Competitive positioning snapshot
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Prioritized list of quick wins plus next steps
Walk away with clarity, confidence, and a roadmap.
2
90-Day Sprint
Compress 12 months of growth planning into 12 weeks.
Perfect for: Startups ready to align marketing, fix their funnel, and launch what’s next with momentum.
Includes:
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Story, strategy, and GTM alignment
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Demand gen or campaign activation
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Team coaching and execution frameworks
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Weekly syncs and progress checkpoints
Quick wins + long-term structure.
3
Fractional CMO
Part-time marketing leadership that delivers full-time value.
Perfect for: Companies scaling fast and ready to build a high-performing marketing engine—with an experienced partner at the helm.
Includes:
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Executive-level strategy and oversight
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Ongoing GTM refinement and ops support
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Leadership for internal teams or agencies
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Monthly planning, weekly check-ins, measurable resu
Like hiring a $300K CMO—without the overhead.
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Why Founders Work With Me
I simplify complexity
Your product is complex. Your market is noisy. I cut through both — so your message lands and your team rallies behind it.
I build strategy that drives revenue
No vanity tactics here. I align your marketing with what your buyers actually care about — and build systems that scale.
I've sat in your seat
I’ve been the CMO, the SVP, the builder. I know how to translate your vision into strategy — and how to bring your team along.
Client Stories
Real Impact, Real Results
Newgistics
“We repositioned around a pain point FedEx ignored — and increased our sales by 41%.”
→ Grew revenue from $5M-$250M in four years.
ESO
Identified a blind spot in patient data flow and helped create and build a new EMR product, opening up a new market.
→ Revealed insight that led to a brand-new hospital-focused SaaS product.
RetailMeNot
Scaled revenue from $125M to $435M by connecting brand story to buyer behavior.
→ Unified brand + demand strategy to fuel exponential growth.
Make the Complex Clear-and Sell More
B2B products can be complex. Your story shouldn’t be.
Get our free guide, Make the Complex Clear: How to Tell a Story That Sells, and learn how to:
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Turn complexity into clarity buyers can act on
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Craft a narrative that resonates with decision-makers
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Align your ream around a compelling, consistent message
Let's Build Your Growth Engine
You're one strategy session away from clarity.
Let's Talk.